WOW’s award winning toys are powered by children’s imagination, without the need for environmentally unfriendly batteries. The toys stimulate learning through creative play and discovery using vibrant colours, sounds and clever mechanical features. Using mixed gender and ethnic roles to assist with early years’ social development. WOW toys stimulate learning through long lasting creative play with exciting features to discover which help develop and feed young imaginations. From basic motor skills to more advanced social interactive role-play, the toys provide children with a fun way to make sense of the world around them and assist with early development.