WOW has been responsibly designing and manufacturing toys for over two decades. Every toy is created with children in mind; no sharp edges or small parts and no PVC or toxic paint make them toys you can trust. WOW’s award-winning toys are powered by children’s imagination, without the need for environmentally unfriendly batteries. The toys stimulate learning through creative play and discovery using vibrant colours, sounds and clever mechanical features. Using mixed gender and ethnic roles to assist with early years’ social development.